Public Diplomacy How to Think about and Improve It|Diplomacy 公眾外交怎樣考慮並且改進它 他們提出的這種方法明顯地把公眾外交和商業的貨物和服務的 銷售區別開， 在公眾外交方面改為集中於全體選民和敵手的中心的角色。
Public Diplomacy How to Think about and Improve It
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By: Charles Wolf, Jr., Brian Rosen
Publisher: RAND Corporation
Number Of Pages: 23
Publication Date: 2004-01
Sales Rank:
ISBN / ASIN: 0833036858
EAN: 9780833036858
Binding: Hardcover
Manufacturer: RAND Corporation
Studio: RAND Corporation
The authors propose a new approach to conceptualizing and conducting public diplomacy, defined as a process of informing and convincing foreign publics, especially those in the Muslim world, that the ideals Americans cherish-such as pluralism, freedom, women's rights, and democracy — are fundamental human values that will resonate in their own countries. The approach they propose sharply differentiates public diplomacy from the freeduan.com marketing of commercial goods and services, focusing instead on the central roles of constituencies and adversaries in public diplomacy. Associated with this consideration are two questions rarely addressed in most discussions of public diplomacy:
1. Should the U.S. government be the only, or even the main, transmitter of public diplomacy's content, rather than sharing this function with such other potential transmitters as nongovernmental (nonprofit) organizations and responsible business, labor, and academic entities?
2. Should public diplomacy transmissions and transactions be viewed and conducted to encourage dialogue or "multilogue" (for example, through call-in shows, debates, and structured "cross fires"), rather than as a monologue through one-way transmission by the United States?
http://www.rand.org/pubs/occasional_papers/2004/RAND_OP134.pdf
出版商︰ 石橋公司
頁的數量︰ 23
出版日期︰ 2004-01
銷售職位︰
ISBN / ASIN︰ 0833036858
EAN︰ 9780833036858
捆︰ 精裝書
製造商︰ 石橋公司
工作室︰ 石橋公司
那些作者提出一種使概念化和處理的公眾外交的新方法， 定義為一個通知和令人信服的外國民眾的過程， 在穆民世界的特別是那些， 美國人珍愛例如多元性，自由，婦女右派，和民主的理想是基本的人估價將在他們自己的國家內產生共鳴。 他們提出的這種方法明顯地把公眾外交和商業的貨物和服務的 銷售區別開， 在公眾外交方面改為集中於全體選民和敵手的中心的角色。 與這次考慮相關是很少在公開外交的大多數討論過程中處理的兩個問題︰
2.公眾外交輸送和交易應該查看並且引導鼓勵對話體或者"multilogue"(例如， 透過電話節目顯示，辯論，並且組織"串擾")，而不是作為一獨白透過單向傳輸以美國？
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